The global baby bath products market 2016-2020 report from Sandler Research says one of the key trends for market growth will be the availability of multifunctional baby bath products. The growing market has inspired vendors to innovate in terms of product offerings and packaging. Adding to this is the constant demand for upgrading products according to market requirements.

For instance, Hipp Baby, based in Austria, offers its liquid soap product in a bottle shaped in the form of a duck that looks like a toy to appeal to younger consumers.

The analysts forecast that the global baby bath products market will grow at a CAGR of 5.82% during the period 2016-2020. The report states that one of the key drivers for market growth will be the growing demand for natural and organic baby bath soaps and shampoos; and, according to Sandler, the initiatives taken by governments to create awareness about baby hygiene.